at h. holderness, we’re trying to solve a problem

She noticed that there were no base-layers that girls wanted to wear. The women she saw were choosing to wear their gym leggings instead of traditional thermals because they wanted to wear the same thing from breakfast to bed (piste to party).

The problem being, gym leggings look nice, but they aren’t made for being worn under salopettes, nor for cold climates.

With the design experience she gained studying at Central Saint Martins, she set out to create a product that performed on the slopes and looked good enough to show off post-piste. Apparel that combined functionality and aesthetics, transitioning from day to night, ski slopes to après.

So here's Henrietta’s proposition: let's get rid of those woolen thermals and say yes to base-layer leggings that not only do their job on the slopes but look great even when they're not hidden under your salopettes. For those snow days, mountain hikes, yoga poses and woodland runs.

who we are

H. Holderness is a female-led ski brand that creates beautifully printed base-layers and casual wear made for the mountains.

We are a British brand who calls the snow-capped mountains of the french alps home in the winter and then heads to London Town to catch the best of the English summer sun.

At the heart of H. Holderness lies our base-layers, perfect for hitting the piste or getting down on the yoga mat.

Our apparel combines the functionality of traditional woollen thermals with the aesthetics of gym leggings (finished off with a touch of london style) to produce activewear that feels at home either side of the channel - but most importantly performs on the slopes and looks good enough to show off après.

Created for women, by women

We wanted to put into the ski market a product that was designed for women, by women. Base-layers that inspired confidence rather than the ‘oh that will do’ approach of the women's ski collections of many ski brands and the ski market in general.

The Winter Sports industry is a boys club. Be it a bit more scruffy and suntanned than the city banker equilivant in London. we challenge you to go into a ski boutique and cast an eye over the men’s kit versus what’s available for women. we guarantee you’ll see high performance ski boots, seriously technical jackets and high quality googles endorsed by male Winter Sports athletes. in the women’s section and you’ll see fluffy lined boots that are distinctly mediocre performance-wise, lots of tight-bum hugging, flare style salopettes (okay, these look beautiful but the majority aren’t even waterproof) and maybe some pretty pink poles. Whilst we are all in favour of a well curated ski ensemble, why should women have to sacrifice performance in favour of style?

We're here to offer women technical apparel that sacrifices neither performance nor style and stands up to the boy’s corner. We know we can hit the ski slopes just as well as the boys can (and probably with more finesse) so why shouldn’t our kit reflect that?